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who could not be so
summarily asked out to lunch, but Fulkersons ingenuity was equal to
every exigency, and he contrived somehow to make each of these feel that
she had been possessed of exclusive information. There was a moment when
March conjectured a willingness in Fulkerson to work Mrs. March into the
advertising department, by means of a tea to these ladies and their
friends which she should administer in his apartment, but he did not
encourage Fulkerson to be explicit, and the moment passed. Afterward,
when he told his wife about it, he was astonished to find that she would
not have minded doing it for Fulkerson, and he experienced another proof
of the bluntness of the feminine instincts in some directions, and of the
personal favor which Fulkerson seemed to enjoy with the whole sex. This
alone was enough to account for the willingness of these correspondents
to write about the first number, but March accused him of sending it to
their addresses with boxes of Jacqueminot roses and Huyler candy.
Fulkerson let him enjoy his joke. He said that he would do that or
anything else for the good cause, short of marrying the whole circle of
female correspondents.
March was inclined to hope that if the first number had been made too
good for the country at large, the more enlightened taste of metropolitan
journalism would invite a compensating favor for it in New York. But
first Fulkerson and then the event proved him wrong. In spite of the
quality of the magazine, and in spite of the kindness which so many
newspaper men felt for Fulkerson, the notices in the New York papers
seemed grudging and provisional to the ardor of the editor. A merit in
the work was acknowledged, and certain defects in it for which March had
trembled were ignored; but the critics astonished him by selecting for
censure points which he was either proud of or had never noticed; which
being now brought to his notice he still could not feel were faults. He
owned to Fulkerson that if they had said so and so against it, he could
have agreed with them, but that to say thus and so was preposterous; and
that if the advertising had not been adjusted with such generous
recognition of the claims of the different papers, he should have known
the counting-room was at the bottom of it. As it was, he could only
attribute it to perversity or stupidity. It was certainly stupid to
condemn a magazine novelty like Every Other Week for being novel; and
to augur that if it failed, it would fail through its departure from the
lines on which all the other prosperous magazines had been built, was in
the last degree perverse, and it looked malicious. The fact that it was
neither exactly a book nor a magazine ought to be for it and not against
it, since it would invade no other field; it would prosper on no ground
but its own.
XIV.
The more March thought of the injustice of the New York press (which had
not, however, attacked the literary quality of the number) the more
bitterly he resented it; and his wifes indignation superheated his own.
Every Other Week had become a very personal affair with the whole
family; the children shared their parents disgust; Belle was outspoken
in, her denunciations of a venal press. Mrs. March saw nothing but ruin
ahead, and began tacitly to plan a retreat to Boston, and an
establishment retrenched to the basis of two thousand a year. She shed
some secret tears in anticipation of the privations which this must
involve; but when Fulkerson came to see March rather late the night of
the publication day, she nobly told him that if the worst came to the
worst she could only have the kindliest feeling toward him, and should
not regard him as in the slightest degree responsible.
"Oh, hold on, hold on!" he protested. "You dont think weve made a
failure, do you?"
"Why, of course," she faltered, while March remained gloomily silent.
"Well, I guess well wait for the official count, first. Even New York
hasnt gone against us, and I guess theres a majority coming down to
Harlem River that could sweep everything before it, anyway."
"What do you mean, Fulkerson?" March demanded, sternly.
"Oh, nothing! Only, the News Company has ordered ten thousand now; and
you know we had to give them the first twenty on commission."
"What do you mean?" March repeated; his wife held her breath.
"I mean that Hazard Of New Fortunes page 85 Hazard Of New Fortunes page 87 | ||||